purpose
the purpose of this poster is to advertise 'Leeds Fest' which is a yearly festival which is always around the bank holiday weekend. this is also so that the public are more aware of this event in as many promotional ways as possible.
format
the format of this poster is varies as it is advertised in many different formats, for example, festival bands, flyers, land yards, posters, bill boards and online advertisement.
content
this poster contains and over view of information relating to the event, it includes acts which are headlining the event and which stage they would be playing on, the dates of the event wether it is at reading or leeds on which day. on this poster there is barely any white space as it is filled with informative text for the audience to read aswel as the logo for the event and the logos of sponsors. they house style is pretty simple as it uses three colours, red, yellow, and black. this leeds to an ease of viewing and also it doesn't become to over crowded. the leeds fest information sticks to one font which is sans serif, this connotes that the festival is very modern and original. however the fonts used for each artist is a large range as it for the person brand identity, not leeds fest.
style
The leeds fest campaign posters are very bold and eye catching, it uses the colours yellow and black and red mainly as they compliment each other so that customers can easily view the content of the posters without too much going on. the colours also connote a positive vibe which reflects the vibe at the festival. red is normally seen as a dangerous colour but within this poster it reflects the element of happiness
layout
they lay out is not very structured in the poster as they bands are just put into columns and paragraphs where they are listed within each date and stage where it easy for the customers to read and understand where each band are playing.
target audience
The target audience for Leeds Fest is males between the ages of 18-28, this is because this festival largely features the promotion and sale of alcohol even though children younger are aloud to attended this event, this is so that its captive audience when selling products is as large as possible. this is because the acts that are playing at Leeds Fest mainly reach out and relate to a male audience.
regulatory bodies.
The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. There is no offensive material on this poster that could cause any harm to the viewer. It also does not promote drugs or alcohol usage, even though such events may occur at the festival.
